Our Mission
At Éclat Luxury Clienteling, our mission is to transform the way luxury brands connect with their clients by blending timeless personalized service with the precision of modern CRM intelligence. We believe true luxury lies not only in the products themselves, but in the enduring relationships built around them.
Through our tailored clienteling services, we empower brands to anticipate needs, curate meaningful luxury experiences, and nurture loyalty at every touchpoint. By uniting data-driven insights with human connection, we elevate the shopping journey into something seamless, memorable, and profoundly personal.
At Éclat, we don’t just enhance the luxury shopping experience—we redefine it through our CRM consultancy and innovative clienteling solutions.
-Renata Grilo-
About Eclat Luxury Clienteling
Our Story
Our Approach
Our Story
We started Eclat Luxury Clienteling in 2025 with the goal of providing medium to large businesses with affordable and effective marketing solutions. Today, we have grown to serve clients across multiple industries.
Our Team
Our Approach
Our Story
About Renata Grilo
Renata Grilo is a luxury CRM consultant and clienteling strategist with more than 15 years of experience helping medium to large corporations strengthen customer relationships and drive sustainable sales growth.
With a background as an engineer, Renata brings a unique blend of technical expertise, data-driven strategy,
About Renata Grilo
Renata Grilo is a luxury CRM consultant and clienteling strategist with more than 15 years of experience helping medium to large corporations strengthen customer relationships and drive sustainable sales growth.
With a background as an engineer, Renata brings a unique blend of technical expertise, data-driven strategy, and customer engagement leadership to every project.
Renata began her career in engineering,
developing skills in process optimization, systems integration, and operational efficiency. She later transitioned into CRM and lifecycle marketing, where she has become a trusted leader in designing loyalty programs, building personalized customer journeys, and implementing CRM ecosystems for global brands.
Her portfolio spans industries including fashion, automotive, technology, hospitality, and aerospace, with a proven record of raising sales through high-end clienteling and retention strategies. From integrating platforms like Salesforce, Oracle, Tulip, and SAP to creating loyalty frameworks and omnichannel lifecycle campaigns, Renata specializes in solutions that combine analytics, storytelling, and brand alignment.
At the core of her work is a passion for empowering businesses to deliver meaningful customer experiences. Renata believes that true loyalty goes beyond transactions—it’s about building communities, fostering trust, and creating brand advocates.
If your organization is seeking an expert in luxury CRM, loyalty program development, or audience engagement, Renata Grilo provides the strategic insight and hands-on leadership to elevate your customer journey and deliver measurable results.
Our Approach
Our Approach
Our Approach
At Eclat Luxury Clienteling, we believe in a customized approach to marketing. We work closely with each of our clients to develop a strategy that is tailored to their unique needs and goals. Our goal is to help our clients achieve long-term success.